How to Identify Website Bot Traffic

Increasing the number of people using your website should be your top priority when running an online business. The primary objective of your company should be to raise the profile of your website as much as possible. Your company, product, or service may more easily reach audiences located in a variety of locations throughout the world with the assistance of web traffic. Additionally, it assists in the acquisition of extra users, the generation of additional business prospects, and the provision of confidence to advertisers, allowing them to increase their tactics.

However, there is a negative aspect to each and every platform. When you run a successful online business, the likelihood that bots make up virtually half of your website traffic will inevitably increase as your company expands. In layman’s terms, “bot traffic” refers to the traffic that comes to your website through spiders and other robots rather than humans. This traffic misleads marketers into thinking that they have genuine web users landing on their website when, in reality, it is spam, which typically consists of low-quality traffic that will skew your aggregated data. In other words, this traffic will fool marketers into thinking that they have legitimate web users landing on their website.

How therefore can one even become aware of the presence of bots in the web traffic that is being generated?

In other words, what steps can you take to ensure that the people who visit your website are actual people and not robots?

The following website metrics can help companies identify bot traffic by tracking, monitoring, and analyzing the data for them:

The Latest Traffic Trends:

Web traffic will often increase in a manner that is slow and steady over the course of some time. This expansion is contingent on your efforts, such as organic promotion, paid marketing, the quality of your content, and other such factors. If you see a dramatic increase in the volume of traffic within a given day or week, this should serve as a warning sign that the traffic may not be coming from actual people. The typical graph is significantly distorted as a result of such traffic, which leads marketers to assume that their website truly received a significant amount of visitors.

Rate of Bounce:

A website that is infested with bots will have a greater bounce rate. Depending on the nature of your company, a bounce rate that is between 20 and 25 percent is regarded appropriate and healthy. A number that is below 50 percent is even better. In the same vein, there are circumstances in which the bounce rates can drop to impractically low levels, such as ten percent, or climb to impractically high levels, such as ninety-five percent, both of which may suggest suspicious bot activity on your website.

The Source of Traffic:

Organic, direct, and referral traffic are the three key types of channels or sources that provide the majority of a website’s overall visitor count. The majority of the new traffic that you experience during a bot assault will come from direct sources. A human-driven and healthy traffic flow often originates from referral and organic sources, such as social media and search engines, respectively, on which you should concentrate the majority of your efforts.

Hits on Pages:

These are straightforward and straightforward to identify. If you see a significant increase in the number of hits coming from a single IP address in a very short amount of time, you may be certain that bots have been attacking your website. These bots will often overwhelm your website at regular and repeated periods, which can cause an abnormal skew to appear in your typical traffic graph of hit counts.

Locations in the World That Are Completely Unexpected:

Even when people from different parts of the world are visiting your website, you should still be able to spot bots using some common sense if the people you want to attract aren’t even relatively close to where you do business. If you have customers that frequently visit your website from place x, but all of a sudden there is a flood of consumers coming from location y, this might be a clue that you are being visited by automated software known as bot traffic.

There are a plethora of programs that can detect and filter these bots, as well as prevent them from returning to your website. These tools may be found online. It is recommended that you perform website monitoring on a daily or weekly basis in order to monitor and control bot activity.

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